Case · Art school · Instagram, dashboard and website
An art school learned which ad brought each student
A visual artist with a large Instagram community, a school and artwork for sale. I built the assistant that answers her messages, her school dashboard and her website.
Design, development and operationsLive since 2026
What changed
370→4leads with no known ad source, after reconciling the data
880+conversations handled by the assistant
100+messages answered on their own on a reel's first day
3pieces live: assistant, dashboard and website
Before
- Messages waitingQuestions about prices, workshops and general info piled up for days on Instagram.
- School in notesAttendance, payments per term and next-cycle dates lived in memory.
- Sales by messageArtwork, merch and sign-ups depended on manual transfers.
- Ads in the darkWhere each student came from went unrecorded.
The route
Reel→Message→Assistant→Dashboard→Student or sale
What I built
- Assistant with her catalogAnswers with the school's real prices and info, and hands the conversation to her whenever she wants to take it.
- Per-post campaignsEach reel has its own offer, price, schedule and seats. Messages link to the ad on their own and the campaign pauses when it fills up.
- The school, in orderStudents, terms and payments, with ad reports reconciled against every lead.
- Her websiteExhibitions with a page for each artwork and online payment for originals, prints, merch and workshops.
A reel's first day: over a hundred messages answered on their own.
